Who we’re looking for:

This is an exciting opportunity to join a global technology company in our high-performing marketing team. Based within the marketing team, the Digital Marketing Executive will play a vital role in our lead generation strategy. This person will have two primary responsibilities; managing our paid lead generation strategy and to nurture and provide reporting on our in-bound leads using Pardot and Salesforce CRMs.

Key responsibilities

CRM, Marketing Automation and Lead Generation Ownership
(Sysadmin, Management, Troubleshooting, Reporting)

• Lead our CRM management and automation strategy (using Pardot / Salesforce)

• Be the first point of contact for Pardot and Salesforce troubleshooting; develop and share processes throughout the company and ensure our solutions are used to the maximum capacity; train new users when required

• Track leads through the sales cycle

• Act as the interface between marketing and sales to ensure a clear picture of marketing performance

• Strategise and fully manage nurture campaigns and actively come up with suggestions for tools and lead generation activities

• Use data and analytics to measure KPIs, and help guide and evaluate effectiveness of strategic initiatives and campaigns

• Provide Pardot assistance to other teams when managing digital campaigns (scheduling, testing, deployment, reporting); offer help to analyse and report on campaigns performance and the customer journey to provide insight, identify opportunities and improve on the future campaigns

Digital / Operational Marketing
(CRM, Website, PPC)

• Own, optimise and report on our PPC lead generation campaign with the help of our external agency

• Contribute to the maintenance of our main www.erlang-solutions.com website; manage all integrations and updates with other tools

• Take ownership of the website optimisation and all updates/changes required via CMS, Google Search Console, Google Analytics, Google AdWords

• Work closely with external consultants on launching and optimising multiple PPC campaigns; project and budget management

Requirements

• 5+ years of marketing experience and a passion for Digital Marketing, preferably with the B2B tech background

• High level of proficiency in Salesforce and marketing automation software such as Pardot (preferably), or with excellent knowledge of other marketing automation and CRM solutions

• Have an in-depth knowledge of managing CMS websites and a full suite around it to monitor, optimise, analyse and report on its performance including Google Analytics, Google Search Console and other tools

• Knowledge of HTML

• Experienced in managing PPC campaigns or working with PPC consultants

• Have a desire to continue expanding their marketing automation and PPC knowledge by keeping up to date with industry news and emerging solutions

• Excellent project management skills and experience of managing multiple projects simultaneously and independently

• Strong analytical and reporting skills

• Experienced in onboarding new tech, solutions and team members

• Excellent verbal and written communication skills

• A passion, interest and appreciation for technology

• Experienced at working with Sales teams

This team prides itself on having a good sense of humour, being sociable whilst being supportive to each other. This role will be a good fit for someone that has a can-do attitude and ability to make sound business decisions and meet deadlines. If this sounds like you then please apply now to register your interest.